Ad 3 - Tesco

The advert that i am analyzing is a Tesco price drop advert. The message of this advert is that Tesco has dropped many prices on their items. The advert is voiced by a Male who names most of the items that has been price dropped as fast as he can. The tone that he used was informative but it was humorous because of how fast he mentioned most of the items. As he goes on naming the items, the familiar Tesco woman voice comes in whilst the male voice is quietened. She mentions that there is a Price drop at Tesco and the terms and conditions. As Tesco is a very familiar supermarket that many people have visited, the company name is mentioned once at the start of the clip and near towards the end following their slogan "Every little helps" that everyone is familiar with. As the company is very well known, they don't need to waste their clip time mentioning their company name. Under the copy guidelines, Advertisers of sales may claim as '10% off', 'at half-price', 'great savings', 'sale reductions/bargains' etc. only after previous higher prices have applied for at least 28 consecutive days over the past 6 months in the shop/s where the sales are taking place. RACC clearance will be given on this condition. Not knowing the original price of their items they listed, i do not know whether they followed these guidelines. Overall i like this advert on their creativity of how they mentioned a list of things they have reduced as fast as they can but personally i don't think its effective enough as he spoke too quickly and it was hard to hear what he was mentioning and as most radio listeners are drivers, i think it would be distracting trying to concentrate on what he is saying whilst driving.

Ad 2 - Volkswagen

The advert that I am analysing is a Volkswagen Passat advert. The message for this advert is to let people know what kind of optional extras are included with this vehicle and that it included an complementary sat nav. The advert is voiced over by a female voice that has been edited to sound like the woman you hear on your sat nav telling you your directions whilst they played a background sound of a moving car whilst sat inside, this may be to show the quietness of the car. The tone of voice they used was an informative tone but it was humorous as when the female was describing the specs, it sounded like she was checking someone out and describing the features. But as she finished describing the car, a generic male speaks to describe the brand and model of the car and the RRP price of the car in an informative voice. This advert didn’t include any taglines or slogans and they only mention “Volkswagen”  and “Passat” once so this shows as Volkswagen is known by many people, the company only needs to mention the company once unlike other adverts you hear on the radio that repeats the company name a lot as their company isn’t as well known. The main purpose of this advert is to inform the public of this new car that Volkswagen has released and what equipment is available and what the RRP price is. Under the radio copy guidelines state that Car prices must include all compulsory charges, e.g. number plates and delivery, and should be quoted as a single, all-inclusive sum. Not knowing whether the RRP includes all the charges above but mostly when you hear a car advert on the radio, they normally tell you that the price of the vehicle is including on road price. Overall I liked the advert as it was different to other car adverts where they all sound similar where as this one has a twist of how they describe the car by using the sat nav voice which I think will draw the listener in more.

Ad 1 - Nando's

The advert I am analysing is a Nando’s advert called “it’s okay” . The message for this advert is to make people aware of Nando’s and what they have to offer for their customers. This advert is voiced over in English with a Portuguese accent but we can tell that this person is not an authentic Portuguese male. At the start of the advert, we can hear an acoustic guitar can be heard playing in the background, this is known as a Guitarra Portuguesa. For a person who has been to Nando’s before, they will recognise the familiar instrumental played in their branches. The voice over mentions “the spirit of Nando’s as they play the instrumental.  The slogan that they use is “it’s okay” . they mention “if you are a warden of the traffic, it’s okay” this gives the listener a message that anyone is welcome at Nando’s and appeals to the working class. He also says “If your eyebrows join in the middle, like my sister Paula, it’s okay” This shows that they are trying to add humour to this advert but this may be taken in a different way as this may be discrimination to Portuguese people.  He also says “If you are a grown man and you cry when the mother of Bambi dies, its okay” this also people to the general public as Bambi is notorious for being a sad film and for people who has watched the film can relate and find the humour. The accent used in this advert is clear to us that it is put on which means the producers would have to be careful with the scripts as it must abide by the ethical issues for radio advertisements. The radio copy guildlines state “when different nationalities or regional accents are used in advertisement scenarios, care is needed so as not to cause offence by negative stereotyping or by ridiculing the relevant country, region or racial group. I believe that this advert would be very close to breaking this rule as it refers to the stereotype of Portuguese women being hairy. Later in the advert the voiceover mentions some of the products available at Nando’s, at this point the music begins again to bring back the spirit of Nando’s. The advert appeals to vegetarians as well as it mentions rice’s and salads. When the advert says ‘spoil yourself with chips and mmmm cheeky desert’ this will make the consumer think that the food will be delicious as the ‘mmmm’ is emphasized. The advert ends with the company tagline ‘that’s the spirit of Nando’s’ this is done to make the listener remember the slogan.

Intro - From the scenario on the assignment brief