Ad 2 - Volkswagen

The advert that I am analysing is a Volkswagen Passat advert. The message for this advert is to let people know what kind of optional extras are included with this vehicle and that it included an complementary sat nav. The advert is voiced over by a female voice that has been edited to sound like the woman you hear on your sat nav telling you your directions whilst they played a background sound of a moving car whilst sat inside, this may be to show the quietness of the car. The tone of voice they used was an informative tone but it was humorous as when the female was describing the specs, it sounded like she was checking someone out and describing the features. But as she finished describing the car, a generic male speaks to describe the brand and model of the car and the RRP price of the car in an informative voice. This advert didn’t include any taglines or slogans and they only mention “Volkswagen”  and “Passat” once so this shows as Volkswagen is known by many people, the company only needs to mention the company once unlike other adverts you hear on the radio that repeats the company name a lot as their company isn’t as well known. The main purpose of this advert is to inform the public of this new car that Volkswagen has released and what equipment is available and what the RRP price is. Under the radio copy guidelines state that Car prices must include all compulsory charges, e.g. number plates and delivery, and should be quoted as a single, all-inclusive sum. Not knowing whether the RRP includes all the charges above but mostly when you hear a car advert on the radio, they normally tell you that the price of the vehicle is including on road price. Overall I liked the advert as it was different to other car adverts where they all sound similar where as this one has a twist of how they describe the car by using the sat nav voice which I think will draw the listener in more.