Ad 3 - Tesco

The advert that i am analyzing is a Tesco price drop advert. The message of this advert is that Tesco has dropped many prices on their items. The advert is voiced by a Male who names most of the items that has been price dropped as fast as he can. The tone that he used was informative but it was humorous because of how fast he mentioned most of the items. As he goes on naming the items, the familiar Tesco woman voice comes in whilst the male voice is quietened. She mentions that there is a Price drop at Tesco and the terms and conditions. As Tesco is a very familiar supermarket that many people have visited, the company name is mentioned once at the start of the clip and near towards the end following their slogan "Every little helps" that everyone is familiar with. As the company is very well known, they don't need to waste their clip time mentioning their company name. Under the copy guidelines, Advertisers of sales may claim as '10% off', 'at half-price', 'great savings', 'sale reductions/bargains' etc. only after previous higher prices have applied for at least 28 consecutive days over the past 6 months in the shop/s where the sales are taking place. RACC clearance will be given on this condition. Not knowing the original price of their items they listed, i do not know whether they followed these guidelines. Overall i like this advert on their creativity of how they mentioned a list of things they have reduced as fast as they can but personally i don't think its effective enough as he spoke too quickly and it was hard to hear what he was mentioning and as most radio listeners are drivers, i think it would be distracting trying to concentrate on what he is saying whilst driving.